Samsung Unveils AI-Driven Foldable Smartphones at Galaxy Unpacked Event

Samsung Electronics Co. is set to redefine mobile innovation with its upcoming Galaxy Unpacked event on July 9 in Brooklyn, New York. The spotlight will be on the next-generation Galaxy Z Flip 7 and Galaxy Z Fold 7, which promise enhanced designs and cutting-edge artificial intelligence integration.

The Z Flip 7's expanded external display aims to improve usability when closed, offering a subtler alternative to competitors like Motorola's Razr Ultra. Meanwhile, the Z Fold 7 is expected to address longstanding foldable pain points—thinness, bezel size, and durability—while further blurring the line between smartphones and tablets.

Despite fierce competition from Chinese rivals Huawei, Honor, and Oppo, Samsung remains confident in its ability to push foldables into the mainstream through relentless technological evolution. The event marks another strategic MOVE in the high-stakes battle for dominance in the premium mobile segment.